Marketing Management CPD
In this Marketing Management course, learners will learn the principles of marketing management to include the planning and execution of the pricing, promotion and distribution elements of a marketing plan, the marketing mix and learn how this can be adapted over time to cater for new products and markets. Learners will also analyse the marketing environment to include market entry strategies and analyses of consumer behaviour. Learners will also evaluate the types of marketing environments that organisations operate in to include business to consumer and business to business markets and the methods of promotion available to organisations at each stage of their development, while also looking at the micro and macro environments for businesses.
Learners will also learn how to complete internal and external analysis techniques including strengths weaknesses opportunities and threats (SWOT), political economic social technical legal (PESTLE) and Porter’s Five Forces in formulating marketing plans. Learners will also learn how to research the company’s market, current and potential customer base, competition, market segmentation, target market and position for a range of products and services.
- The Marketing Mix
- The Adapted Marketing Mix
- Market entry strategies
- Consumer behaviour
- Business to Business organisations
- Business to Consumer Organisations
- SWOT Analysis
- PESTLE Analysis
- Porters Five forces analyses
- Target Market
- Market Segmentation
Who should complete this course?
- Anyone involved in Marketing and Business.
- Anyone working in a Marketing role, who wishes to acquire Marketing skills.
- People who wish to gain a professional accredited qualification in Marketing.