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Important Information – Enrolment now open for 2021

To qualify for your EPV days* you can select from any of our practical and beneficial suite of courses. The more courses you select, the more EPV days you receive:

  • 1 online course – 3 EPV days entitlement
  • 2 online courses – 4 EPV days entitlement
  • 3 online courses – 5 EPV days entitlement

All our courses are run in accordance with the Department of Education and Skills criteria. Courses begin on Thursday, 1st July 2021 and must be completed by Friday, 20th August 2021 at 5.00pm.

Each course requires approximately 20 hours of study. The Discussion forums are facilitated by expert moderators. When you have successfully completed your course you will receive your CPD Certificate.

New for Summer 2021. This year we’re delighted to expand our offering to 50 highly practical and unique courses. All courses have been updated with updated and fresh content and an easy-to-navigate interface.

Purchasing courses: Courses may be purchased either online or by phone.

  • Each Individual course costs €69
  • Two courses will cost €89
  • Three courses will cost €99

Technical Support: Our Technical Support team are on hand to answer all your queries, either by phone or e-mail.

Online Forum: Check your Course Homepage

Email: [email protected]

Phone: 066 712 9828

Click here for a list of Frequently Asked Questions. For further queries, contact our team at [email protected] or 066 712 9828

*All courses subject to approval by the Dept of Education

Marketing Management CPD

In this Marketing Management course, learners will learn the principles of marketing management to include the planning and execution of the pricing, promotion and distribution elements of a marketing plan, the marketing mix and learn how this can be adapted over time to cater for new products and markets. Learners will also analyse the marketing environment to include market entry strategies and analyses of consumer behaviour. Learners will also evaluate the types of marketing environments that organisations operate in to include business to consumer and business to business markets and the methods of promotion available to organisations at each stage of their development, while also looking at the micro and macro environments for businesses.

Learners will also learn how to complete internal and external analysis techniques including strengths weaknesses opportunities and threats (SWOT), political economic social technical legal (PESTLE) and Porter’s Five Forces in formulating marketing plans. Learners will also learn how to research the company’s market, current and potential customer base, competition, market segmentation, target market and position for a range of products and services.

Course Details

  • The Marketing Mix
  • The Adapted Marketing Mix
  • Market entry strategies
  • Consumer behaviour
  • Business to Business organisations
  • Business to Consumer Organisations
  • SWOT Analysis
  • PESTLE Analysis
  • Porters Five forces analyses
  • Target Market
  • Market Segmentation

Who should complete this course?

  • Anyone involved in Marketing and Business.
  • Anyone working in a Marketing role, who wishes to acquire Marketing skills.
  • People who wish to gain a professional accredited qualification in Marketing.