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Important Information – Enrolment now open for 2021

To qualify for your EPV days* you can select from any of our practical and beneficial suite of courses. The more courses you select, the more EPV days you receive:

  • 1 online course – 3 EPV days entitlement
  • 2 online courses – 4 EPV days entitlement
  • 3 online courses – 5 EPV days entitlement

All our courses are run in accordance with the Department of Education and Skills criteria. Courses begin on Thursday, 1st July 2021 and must be completed by Friday, 20th August 2021 at 5.00pm.

Each course requires approximately 20 hours of study. The Discussion forums are facilitated by expert moderators. When you have successfully completed your course you will receive your CPD Certificate.

New for Summer 2021. This year we’re delighted to expand our offering to 50 highly practical and unique courses. All courses have been updated with updated and fresh content and an easy-to-navigate interface.

Purchasing courses: Courses may be purchased either online or by phone.

  • Each Individual course costs €69
  • Two courses will cost €89
  • Three courses will cost €99

Technical Support: Our Technical Support team are on hand to answer all your queries, either by phone or e-mail.

Online Forum: Check your Course Homepage

Email: [email protected]

Phone: 066 712 9828

Click here for a list of Frequently Asked Questions. For further queries, contact our team at [email protected] or 066 712 9828

*All courses subject to approval by the Dept of Education

Principles and Practice of Selling 5N2062

In this QQI Level 5 sales course, the learner will learn about the basic philosophy of selling and what stages of the consumer decision making process each buyer goes through as well as the 6 stages of the selling process. The concept of personality will also be examined, looking at the Myers & Briggs personality theory.

 The learner will also learn about questioning techniques that can be used in the selling process and what questions are best to lead a customer to a sale while developing a positive rapport with that customer.

During this level 5 course, the learner will examine post sales activities to build a long-term loyal relationship with customers and will learn how to complete a competitive analysis on competing products. Learners will learn how to handle objections customers may make and will also learn a range of techniques to close a sale. Learners will also examine the sales legislation in place.

 Course Details

Topics covered include:

  • Nature and role of selling
  • Characteristics of modern selling
  • Success Factors for professional salespeople
  • Types of selling
  • Personality
  • Personality Typing
  • Myers & Briggs’ Personality Theory
  • Consumer Behaviour
  • Analysing Consumer Behaviour
  • Influences on Consumer Behaviour
  • Customer Needs Analysis
  • The Six-Step Selling Process
  • Questioning techniques in the selling process
  • Types of Questions
  • Critical Sales Questions to ask customers
  • Sales Legislation
  • The main provisions of the Sale of Goods and Supply of Services Act, 1980
  • Contracts
  • Consumer Protection Act 2007
  • Competition and Consumer Protection Act 2014
  • The Competition and Consumer Protection Commission
  • Customer Service
  • Communication Skills
  • How to answer queries effectively and maximise sales opportunities
  • The importance of planning and preparation in selling
  • Customer Retention
  • Strategies for customer development
  • Competitive Analysis
  • Sales Objections
  • Closing the sale

Who should complete this course?

  • Existing salespeople who wish to gain a formal accredited qualification.
  • Newly appointed staff members to the sales team who wish to learn the sales process in more depth.
  • Salespeople in business who wish to learn best-practice techniques for working with customers.
  • People who wish to gain a professional, accredited qualification in the subject matter through distance learning.


This course is assessed through a number of assignments which students must complete to demonstrate their understanding of various topics.

Skills Demonstration   50%

Examination                50%


  • Following successful completion, you will receive a QQI Level 5 component Certificate in Principles and Practice of selling (5N2062)
  • QQI (Quality & Qualifications Ireland) is the national awarding body for further education and training in Ireland.

 Progression Opportunities

 Following successful completion of this level 5 QQI course, you can complete the level 6 QQI course Sales and Marketing Management 6N3613 or Business Management 6N4310.