FSC1909 – Integrating Digital Learning into Teaching Learning & Assessment

FSC1910 – Communication for School Blogs, Web & Social Media

69.00

On completion of this course you will be able to write content for a website, blog, or social media sites. You’ll learn how to grab readers’ attention, keep them engaged. You will develop skills that will enable you to find topics to write about, plan content delivery, and write content for different types of readers such as teachers, students, parents and boards of management in a variety of web formats.

SKU: course-27 Category:

On completion of this course you will be able to write content for a website, blog, or social media sites. You’ll learn how to grab readers’ attention, keep them engaged. You will develop skills that will enable you to find topics to write about, plan content delivery, and write content for different types of readers such as teachers, students, parents and boards of management in a variety of web formats.

 

Course Modules

 

Module 1: Forms of Online Writing

  • Understand the different forms of online writing for education
  • Identify who to focus on when writing online
  • Create personas of your readers  
  • Explore why writing for the web is different
  • Show the importance of style for online communication
  • Demonstrate why writing clearly is important for online communication

 

Module 2: Content

  • Draft a mission statement for your school
  • Devise a content strategy and create a content calendar
  • Find a topic of interest to your target audience
  • Turn your topic into questions and create an outline for a blog post
  • Source and evaluate information
  • Frame a topic
  • Write with an ending in mind
  • Prepare for publication

 

Module 3: Persuasion

  • Identify and use forms of persuasive writing
  • Examine parent’s drivers
  • Write copy for different parent drives
  • Identify and apply target audience care words
  • Explain how to foster trust
  • Understand power words
  • Write copy for school communication

 

Module 4: Social Media and Other Communication Tools

  • Write for social media
  • The power of images
  • How to grab attention through different platforms such as Twitter and Facebook
  • Outline the benefits of other communication tools
  • Use SMS messaging, Email and Blogs for marketing
  • Build trust and handle complaints

 

Module 5: The School Self-Evaluation Process

  • Analyse the SSE six-step process
  • Outline practices found useful for schools implementing SSE
  • Explain and illustrate ways in which communication for online communication tools can be applied
  • Using the SSE process examine how to build a more efficient school

 

Assessment
Each module will require you to contribute a post to the course forum in response to a question posed by the course facilitator. Each question will require critical thinking on the question posed to stimulate discussion among your community of learners.  All responses will be discussed in the moderated forum and will in turn result in the development of a community of practice. During the course, you will need to answer multiple-choice questions to assess your knowledge retention.

To complete the course, you will need to undertake a significant assignment based on all modules. This assignment will take the form of a reflective exercise, the creation of a lesson plan to be used in the following academic year, and/or an opportunity for you to analyse:

  • Your key learning points from the course
  • The subject of the course in terms of your own experience
  • Practical examples of how you intend to apply what they have learned to your classroom in the year ahead

 

Registration:

Online: www.fluirse.com

Phone: 076 602 5026

Post: Flúirse Education Solutions, Monavalley Business Park, Tralee, Co. Kerry

Course Duration: 20 hours

Course Fee: €69

Start Date: 1st July 2019